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學年/學期︰112/2

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輔英科技大學九十學年度第二學期課程計畫
Fooyin University Course Syllabus
一、 科目名稱:
(Course Title)
行銷學   5FL70232
二、 授課班別:
(Class)
5FL8703班
三、 授課時數: 2 學分(Credits) 2 小時(Hours)
四、 授課教師:
(Instructor)
教師
(Instructor's Name)
輔導時間地點(星期/節次/地點)
(Office Hours)
分機
(Extension)
e_mail
楊筱明    3700 NS010@fy.edu.tw

五、 先修科目:
(Prerequisites)
(無)
六、 課程概述:
(Course Description)
Objectives: The objectives of this course are to provide the students with an integrated view and appreciation of the marketing process, and to appreciate the importance of the separate marketing functions, the management of these functions, and how each function affects other functions within the marketing domain. Description: This course introduces to the principles and practices of marketing in the contemporary environment. It introduces students to marketing terminology and problems in marketing, to the skills involved in marketing management, and to the importance of both predicting and analyzing consumers’ responses to marketing actions.
七、 課程目標:
(Course Objectives)
Marketing is an essential business discipline, and its vital contribution to the success of an organization is widely recognized. Successful marketing results in stronger products, happier customers, and bigger profits. This Marketing course will show you how to take a strategic approach to the task.
八、 授課大綱:
(Syllabus)
1. analyzing the marketing mix
2. product planning
3. distribution channels
4. pricing
5. promotion
6. developing a strategy
This course will emphasize consumer markets over business markets.
九、 教學方法:
(Teaching Methods)
This course will be taught through a combination of lectures on the concepts and principles, discussion of their applications and analyses of some significant marketing issues.
十、教材(教科書):
(Teaching Materials)
行銷學, 曾光華編著
十一、評值方法:
(Evaluation Methods)
1. Midterm Exam 25%
2. Final Exam 25%
3. Group Project 25%
4. Classroom Discussion and Participation 25%
十二、參考書目:
(References)
1. The Fast Forward MBA in Marketing, Dallas Murphy
2. 行銷學, 江顯新編著
十三、授課語言:
(Language of Instruction)
主要授課語言:國語  次要授課語言:國語
十四、教學型態:
(Course Instruction Type)
請師生遵守智慧財產權,使用正版教科書,不得不法影印。
2024年3月28日列印